Your clients aren’t ready to care for their parents

Advisors can help by coordinating caregiving, retirement, estate, insurance and cash flow plans.

Retirement planning has traditionally centred on helping clients accumulate enough assets to support themselves in later life. Increasingly, advisors are also helping them prepare for the financial and emotional realities of caring for aging parents.

Caregiving is becoming one of the defining experiences of midlife. These clients are often balancing careers, mortgage payments, retirement savings and children’s expenses, while simultaneously helping older parents navigate health issues, housing decisions and declining independence.

Canada’s aging population ensures this trend will only accelerate. Today, approximately one in four Canadians is a caregiver, and demand for family caregiving is expected to rise significantly as the 65-plus population grows.

Government and caregiving organizations have described the situation as a looming crisis driven by care needs, longer life expectancy and a shrinking pool of available caregivers.

For advisors, there is an opportunity to help clients prepare.

Canadian caregivers are typically middle aged, and caring for a parent with age-related challenges, according to a report from the Canadian Centre for Caregiving Excellence (CCCE). These folks provide an average 5.1 hours of support each day — a schedule they maintain for years. They can’t know if they’re in a sprint or a marathon. My own experience lasted a decade.

Clients in their late 40s, 50s and early 60s are often in their highest earning years and should be maximizing RRSP contributions, accelerating mortgage repayments, preparing for retirement and often helping their adult children or grandchildren with financial support. Instead, many find themselves responsible for taking care of aging parents at precisely the moment their own financial plans should be gaining momentum.

The financial impact can be substantial. CCCE reports that nearly half of caregivers experience financial strain because of their responsibilities. More than 20% report having stopped saving altogether, while one in five spends more than $12,000 per year, out of pocket, on caregiving-related expenses.

Those expenses rarely appear all at once. They begin gradually with transportation, home maintenance, meal support or appointment coordination before evolving into home care, assisted living or long-term care expenses.

Many families assume their parents have sufficient assets to manage aging independently. They often don’t.

According to Statistics Canada’s most recent Survey of Financial Security, the median net worth of Canadian families headed by someone 65 or older is approximately $1.1 million. But much of that wealth is tied to principal residences rather than liquid investments. For seniors living alone, median net worth falls to approximately $475,900.

The average family’s retirement assets are also lower than many advisors expect. Among those that have retirement savings, the median value of assets was $161,800.

These figures can be inadequate when faced with years of home care, private support services, home renovations, transportation costs or residence fees. The reality is that home equity does not necessarily pay monthly bills. A parent may appear asset-rich while remaining cash-flow constrained or cash poor.

Meanwhile, Canadian families with primary earners 45–54 have a median net worth of approximately $675,800; those 55–64 have a median net worth of about $873,400. These are generally the years when wealth accumulation should be accelerated. Caregiving often interrupts that process.

Many caregivers reduce working hours, decline promotions, postpone business opportunities or increase spending to support parents. Many stop contributing to their RRSPs and/or TFSAs altogether.

Clients can jeopardize their own retirement security while trying to protect their parents’ quality of life. A successful caregiving plan should support both generations simultaneously.

An emotional experience

While advisors naturally focus on financial implications, caregiving is often an emotional event before it becomes a financial one.

CCCE reports that 77% of caregivers experience negative impacts on their overall wellbeing. They feel guilt, stress and often experience burnout. Marriages suffer, as do sibling relationships.

Few families discuss expectations, roles or financial resources before a crisis occurs. That lack of planning often creates additional stress.

Four conversations that every advisor should encourage:

  1. Legal planning. Before cognitive or physical decline occurs, parents should have an updated will, powers of attorney for property and personal care, health care directives and updated beneficiary designations. Without these documents, even simple decisions can become difficult and costly.
    1. Financial organization. Families need to pull together investment and bank account information, pension details, insurance policies, government benefits, professional contacts and property information. Too many discover they don’t know where assets are held until after the emergency occurs.
    2. Housing and care preferences. Parents should be asked questions about where and how they want to live and how they feel about right-sizing. It’s helpful to get agreement on when assisted living will be required beforehand.
    3. Family responsibilities. This may be the most important conversation. One sibling may manage finances. Another may coordinate health care appointments. Another may provide transportation or emotional support. Clear expectations reduce family conflict.

The advisor opportunity is at the intersection of caregiving planning, retirement planning, estate planning, insurance planning and cash flow management.

This is one of the most powerful ways advisors can deepen client relationships. Ask your client: If one of your parents needed significant help or care in six months, would you have a plan? Help them build one.

This article was written by Neela White, first published in Advisor.ca on July 8, 2026

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